Courtesy: Kisumu County – Department of Trade, Tourism, Industry, Cooperatives & Marketing
KISUMU – Exciting news for Kisumu’s tourism and investment ecosystem! PUM Netherlands (PUM-NL) , through its Kenya office, has proposed a high-level stakeholders’ meeting aimed at strengthening marketing, city branding, and ecosystem development for Kisumu City.
The initiative signals growing international interest in positioning Kisumu as a premier destination for tourism and investment.
🤝 Courtesy Visit & Stakeholder Engagement
A delegation from PUM Netherlands paid a courtesy visit to the Chief Officer for Trade, Tourism, Industry, Cooperatives and Marketing, Mr. Samuel Anyanga, at his office in Kisumu. The team was warmly received, with Director of Tourism, Ms. Inviolette, also in attendance.
The meeting focused on shared priorities and the potential for collaboration to elevate Kisumu’s tourism profile.
🎯 Key Priorities Discussed
| Priority Area | Focus |
|---|---|
| ✨ Destination Marketing | Enhancing Kisumu’s visibility as a tourism hub |
| 🏙️ City Branding | Strengthening Kisumu’s global brand identity |
| 🤝 Stakeholder Partnerships | Building a coordinated tourism ecosystem |
| 📅 Expert Engagement | Preparing for high-level city‑marketing expertise |
🌟 Meet the Expert: Erik Van Essen
The proposed session will feature Mr. Erik Van Essen, a renowned city marketing expert from Rotterdam Partners. Mr. Van Essen is celebrated for leading the internationally acclaimed “Make It Happen” branding strategy for the City of Rotterdam.
| Detail | Information |
|---|---|
| Expert | Mr. Erik Van Essen |
| Organization | Rotterdam Partners |
| Expertise | City marketing and branding |
| Notable Work | “Make It Happen” – Rotterdam branding strategy |
| Availability | 23rd – 24th April 2026 |
📅 Upcoming Engagement
| Activity | Details |
|---|---|
| Stakeholders’ Meeting | High-level session with tourism and investment leaders |
| Facilitator | Mr. Erik Van Essen (city marketing expert) |
| Dates | 23rd – 24th April 2026 |
| Focus | Destination marketing, city branding, ecosystem development |
📢 Leadership Voices
Mr. Samuel Anyanga, Chief Officer – Trade, Tourism, Industry, Cooperatives & Marketing
The Chief Officer warmly welcomed the PUM delegation and expressed strong support for continued collaboration in strengthening Kisumu’s tourism ecosystem.
Charles J. Odhiambo, Local Representative – PUM-NL Kenya
Mr. Odhiambo appreciated Kisumu County’s leadership in advancing tourism and reaffirmed PUM’s commitment to supporting coordinated efforts to elevate the city’s global brand. He was accompanied by Germaine Van Teeffelen, PUM Country Manager Kenya.
“PUM Netherlands appreciates the hospitality and constructive dialogue, and looks forward to working closely with Kisumu County to elevate the city’s tourism and investment profile.”
🌍 Why This Matters for Kisumu
| Impact | Significance |
|---|---|
| 🏙️ Global Branding | International expertise to shape Kisumu’s city identity |
| 📈 Tourism Growth | Enhanced marketing to attract more visitors |
| 💼 Investment Attraction | Stronger brand attracts investors |
| 🤝 International Partnership | Netherlands–Kenya collaboration in tourism development |
| 🌟 Expert Guidance | Proven strategies from Rotterdam’s success story |
🚗 Supporting Kisumu’s Tourism Growth
As Kisumu positions itself as a premier tourism destination, reliable transport is essential for visitors and investors exploring the city. Afrivibe Rentals provides seamless mobility solutions for business and leisure travelers.
We offer:
🚕 Cab services across Kisumu City
✈️ Airport transfers at Kisumu International Airport
🚗 Car hire with experienced chauffeurs
📍 Point-to-point travel for delegations and stakeholders
👥 Group transport for tourism and investment missions
👉 Book Your Ride via WhatsApp
📞 Call/SMS: 0710899460
🌐 www.kisumuairportcabs.co.ke
Global brand. Local mobility. We’re ready.